Go ahead given for £2.5m data driven innovation project

Transport for West Midlands (TfWM) is helping local entrepreneurs tap into the world of ‘Big Data’ and other new technologies to help grow their businesses and create new jobs.

The unique three-year “Big Data Corridor” project is aimed at helping small and medium sized enterprises develop creative solutions with a particular emphasis on improving people’s health, well-being and mobility.

A key goal of the project is to support businesses in the Greater Birmingham and Solihull Local Enterprise (GBSLEP) area in the use of new data streams and technologies so they can tackle challenges and compete both nationally and internationally. 

The growth of the internet, smart phones, wireless networks, social media and other digital technologies has magnified the amount of data being collected and is massively changing the DNA of business. Yet the commercial use of ‘Big Data’ is still at an early stage.

Big Data Corridor aims to give GBSLEP businesses the expert technical and commercial support to exploit the opportunities of data driven innovation and get ahead of the curve.

The project is being led by Digital Birmingham, part of Birmingham City Council, in partnership with TfWM, the transport arm of the West Midlands Combined Authority (WMCA). Other partners include Aston University, Birmingham City University, Enable iD, Innovation Birmingham and Telensa with partial funding from the European Regional Development Fund.

Raj Mack, Head of Digital Birmingham said: “With Birmingham being one of the largest and fastest developing regional urban areas in Europe it has attracted significant infrastructure investment over the last decade. 

“The Big Data Corridor project will give small to medium sized enterprises a unique opportunity to tap into the vast amount of data being generated by the city, develop new products and create new jobs.”

Over the three years the project aims to assist more than 150 enterprises to create new products and services, and improve their market share and performance through the use of data with specific sector challenges addressed. 

Participating businesses will have the benefit of access to an online data platform, workshops and expert technical assistance in addition to networking opportunities and knowledge sharing.

For further information and to find out how to be a part of the project contact the Big Data Corridor team on 0121 303 8779 or e-mail