Distinctive yellow and purple billboards have been put up in Birmingham for the launch of a new regional travel disruption campaign.
Transport for West Midlands (TfWM) will be using the branding to warn the travelling public of potential congestion caused by road closures, major events and significant construction projects.
The new posters will also highlight where to find alternative travel advice and latest traffic updates and were used for the first time to highlight the closure of Five Ways underpass in Birmingham.
The joint campaign between TfWM, Midland Metro Alliance (MMA) and Birmingham City Council (BCC) comes as 58% of people in the West Midlands said they were unhappy with information provided during delays. Something which is being targeted through a 10 year congestion management plan.
Laura Shoaf, TfWM managing director said: “The West Midlands is seeing unprecedented levels of investment in transport. It means we are able to make big improvements to public transport – such as extending the Metro network.
“As well as being incredibly exciting, there will be changes to some people’s journeys. We’ve listened to people’s concerns about needing better information, so with the help of our partners, we have created a campaign which is instantly recognisable, signposts to one place for travel advice helps people to more easily plan their journeys”.
The campaign was created following a recent travel survey of almost 2,000 people, the results showed:
- 45% of commuters said they would change their journey
- 27% of commuters said that they would consider changing the time they travel
- 29% of commuters would change the way they travel to and from work
- 30% of commuters would potentially work from home or at a different location
Anne Shaw, director of network resilience for TfWM said: “We’re really grateful to all those who took the time to complete our survey. The data has been invaluable in helping us to understand peoples’ journeys and to shape our travel advice so we can keep moving.”
Five Ways underpass is being closed until 2021 to allow for the next phase of the Birmingham Westside Metro extension.
Once completed, five new tram stops will connect passengers to Victoria Square, Centenary Square, Brindleyplace, Five Ways and Hagley Road, with links to popular attractions including the Birmingham Museum & Art Gallery, the International Convention Centre and Symphony Hall, allowing more people to use the Metro in for day-to-day travel, reducing road congestion in the city centre, as well as improving sustainable transport options along Broad Street and beyond.
The first phase of the works, due to open for passenger service in late 2019, will see West Midlands Metro services extend from Grand Central to Centenary Square. The second phase of the route, anticipated to open for passenger service in 2021 will continue to Edgbaston.
For information on major roadworks and events in the West Midlands, including the closure of the Five Ways underpass visit https://www.networkwestmidlands.com/fiveways.
For further information about the Metro extension please visit: www.metroalliance.co.uk.