Swift customers clocking up a million journeys a month

Transport for West Midlands’ (TfWM) Swift card is rapidly becoming a top choice for travellers with customers now making more than a million journeys every month.

TfWM, part of the West Midlands Combined Authority, carries out regular passenger activity analysis and recent reports revealed that journeys paid for by Swift passed the million mark in May and were up to 1.6m in June.

The trend is that more and more journeys are made using the Oyster-style smart card, introduced in October 2012.

The Transport for West Midlands Swift card.
The Transport for West Midlands Swift card.

It is the largest smartcard scheme in England outside London and a Swift card is used every two seconds in the West Midlands.

Swift’s popularity has rocketed, with an offer including ticket types that are now accepted on all buses, trains and trams across the region.

Swift is a flexible transport smartcard, storing cash and season tickets, which customers can buy and top-up online, at one of 250 Payzone outlets or at one of eight Travel Centres across the West Midlands.

Online top-ups are available 24/7 using the Swift card Android app or one of 100 on-street Collectors.

Cllr Richard Worrall, chair of the WMCA’s transport delivery committee, said: “Swift allows you to buy and manage your travel 24/7 – and add brand new travel products which offer you better value and choice – like the Black Country and Coventry nbus tickets which offer great savings compared to the regional ticket.

“No wonder more and more people are taking advantage of it."