Going Dutch enabling smarter travel webinar

‘Going Dutch – enabling smarter travel’ is an opportunity to share knowledge across a number of organisations as we look to encourage smarter ways to travel.  The event will be run in partnership by Transport for West Midlands and Arcadis with speakers from both organisations and guest speakers from the City of Amsterdam.

Transport for West Midlands (TfWM) plans, develops and manages an integrated transport system for the West Midlands that is reliable, affordable and accessible for all. One which puts people at the heart of decisions and gives everyone in the West Midlands access to the very best education, training and employment opportunities, no matter where they live in the region.

Arcadis improves everyday quality of life by creating spaces where people want to live, work and play, improving mobility and making best use of natural resources. Since its inception as a land reclamation specialist in the Netherlands in the 1800’s - quite literally creating new places - everything Arcadis does is about improving quality of life. Throughout its long history as a leading design and engineering consultancy, the company has never stopped innovating. Whether looking at how connected and autonomous vehicles will impact our cities or how we can meet the UK’s growing data needs, through to how to digitise road and rail infrastructure, Arcadis is proud to be at the forefront of designing a world for the next generation.


09.00: Introduction and housekeeping, Deborah Fox, Head of Demand Management, TfWM
09:05: Welcome & overview of Transport for West Midlands Regional Transport Coordination Centre, Anne Shaw, Director of Network Resilience, TfWM
09:15: Network Resilience Live Lab: early findings, Stuart Lester, Data Innovation Lead, TfWM
09:35: Innovation Centre for Digital Mobility Management, Ruben Polderman, Project Manager, City of Amsterdam
09:45: Enabling the shift from car ownership – implementing MaaS in Zuidas, Marek Kruszel, Mobility Programme Manager, City of Amsterdam
10:05: Comfort break
10:15: Customer first, "Minder Hinder", Erik Verschoor, Smart Mobility Technical Director, Arcadis Netherlands
10:35: Incentivising behavioural change, "Spitsmijden", Rob Mouris, Senior Mobility Consultant, Arcadis Netherlands
10:55: Panel discussion/Q&A, Deborah Fox, Head of Demand Management, TfWM
11:25: Summary and close, Tim Strong, Transport Innovation Director, Arcadis UK

Meet our speakers

Anne Shaw, Director of Network Resilience, TfWM
Anne joined Birmingham City Council as a drainage technician in 1991 and when she left the authority as assistant director for transport and connectivity  in 2017. Anne helped lay the groundwork for contentious “green” transport plans, including segregated cycle routes on two of the city’s busiest arterial routes and implemented a policy for the Birmingham Cycle Revolution. She has played a pivotal role in encouraging people to switch car use for public transport, promoting environmental improvements, biodiversity and carbon reduction.

As Director of Network Resilience at Transport for West Midlands, part of the West Midlands Combined Authority, Anne was charged with building a team from scratch. She has overseen the development, delivery and successful launch of the Regional Transport Co-ordination Centre to support the delivery of an extensive transport investment period across the West Midlands encouraging more sustainable journeys as part of the wider mitigation of measures as works constrain road capacity. Anne is also working on plans to deliver integrated, sustainable transport for the Birmingham 2022 Commonwealth Games.

Deborah Fox, Head of Demand Management, TfWM
Deborah spent her early career in a Government design commission for England and environmental not-for-profit organisations. She made the transition into local government in 2009, working at head of service level in Surrey and Essex county councils. Deborah commissioned £30 million in public transport services in Essex, which has one of the largest and most complex local authorities in England. In doing so, Deborah influenced a statistically significant improvement in passenger satisfaction.

Joining Transport for West Midlands in 2018, Deborah shaped the new TfWM demand management function as a key pillar of congestion management. This includes managing a team of travel demand management specialists with strong links with businesses and education sites. Deborah led the expression of interest for the Network Resilience Live Lab and is now project sponsor and leading on knowledge transfer from this £2.65 million innovation project.

Stuart Lester, Strategic Lead for Transport Intelligence, TfWM
Stuart is tasked with pushing forward the approach to using data to support the Transport for West Midlands aims and objectives set out in the Movement for Growth Strategy. His background in ICT and Geographical Information Systems throughout local government has developed a healthy sense of perspective in delivering change!

Ruben Polderman, Project Manager, City of Amsterdam
Ruben Polderman is a project manager in the Smart Mobility Program of Amsterdam. He’s working on a strategy on the mobility control centre in which mobility in the city will be managed data-driven and multi-modal. Part of the strategy is an Innovation Centre for Digital Mobility Management, where innovative tools and partnerships are tested and showcased. Ruben will share the plans and questions of Amsterdam on July 9th.

Marek Kruszel, Mobility Programme Manager, City of Amsterdam
After his traineeship for the City of Amsterdam, Marek worked for an internal consultancy department for three years, before joining the Smart Mobility team at the city’s Technology Office. He is now Mobility Programme Manager for the Zuidas business district of Amsterdam. The MaaS Zuidas pilot is one of the most important project within that programme.

Erik Verschoor, Smart Mobility Technical Director, Arcadis Netherlands
Erik is Smart Mobility Technical Director for Arcadis in the Netherlands. He has over 20 years’ experience in Traffic and Transportation in his role as consultant and project manager for the Dutch national highways agency (Rijkswaterstaat), national railway network infrastructure company (ProRail), regional and local authorities and contractors. Optimising traffic flows, traffic operations and minimising traffic disruptions in normal situations, during large infrastructure projects and sporting events has been a focus for Erik’s work since he joined Arcadis in 2005. Between 2005 and 2010 Erik was project manager for the implementation of proactive traffic management in Rijkswaterstaat’s Traffic Management Centres. Erik was one of the authors for the MinderHinder-Guideline designed to reduce the impact of roadworks. Since 2010 Erik has been responsible for traffic within several Design Build Finance and Maintain Contracts, including the A12 Lunetten Veenendaal awarded with the international PPP Award for best transportation project and national “Bouwpluim” for the cooperation between the client and contractor.

Rob Mouris, Senior Mobility Consultant, Arcadis Netherlands
Rob Mouris is a Senior Consultant for Arcadis in the Netherlands with 17 years of experience in smart and sustainable mobility, working on project at municipal, regional and central government level.

Having worked on many projects where incentives are used to influence travel behaviour for demand management, also known as rush-hour avoidance projects (“Spitsmijden”), Rob is recognised as an expert in this field. Price incentives are extremely effective and also politically sensitive in the Netherlands – through Rob’s work he has discovered how to effectively link content and policy in order to achieve the best results.

Tim Strong, Transport Innovation Director, Arcadis UK
Tim leads Arcadis’ work on Future Mobility, helping clients and society to successfully navigate the transition to the mobility solutions of the future (connected, automated, shared and electric) and ensure that the outcomes are people-centric, sustainable, inclusive and ultimately help to improve quality of life. This work includes involvement in the Innovate UK, CCAV funded OmniCAV project, which aims to create a simulated test and certification environment for automated vehicles.

Tim has 20 years’ experience in transport technology research, consultancy, advisory services and software development, across a wide range of rapidly developing, disruptive, cutting edge technologies with a focus on the behavioural and policy implications of transport innovation. Tim’s degrees in Philosophy, Psychology and Operational Research underpin his interests in thoughts, behaviours, designed experiments and data.


The event is sponsored by the Network Resilience Live Lab. The ADEPT SMART Places Live Labs Programme is a two-year, £22.9m project in England funded by the Department for Transport that will run until November 2021. Nine local authorities and their partners are working across eight innovative projects. These will develop new SMART approaches across communications, materials, energy solutions and mobility. For more information click here

To register for the webinar please click here