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Marketing activations and partnerships

Every journey starts somewhere.

Every day, thousands of passengers travel through the Transport for West Midlands network to work, learn, shop and connect with their communities. This creates a powerful opportunity for organisations looking to build awareness, launch campaigns, recruit talent, promote services or engage directly with customers.

At TfWM, we help organisations create experiences that people notice, remember and talk about. From product launches and recruitment campaigns to community engagement initiatives and strategic partnerships, our transport network provides access to audiences in trusted, high-footfall environments across the West Midlands.

Opportunities to create a buzz

  • Out of Home Advertising
  • Pop-Up Experiences
  • Brand Activations
  • Product Sampling
  • Recruitment & Employer Roadshows
  • Strategic Partnerships

Partnership packages

Bronze Package

Ideal for community engagement, recruitment activity and local campaigns.

Silver Package

Designed for organisations seeking greater visibility and audience reach.

Gold Package

A premium activation package for organisations seeking a strong presence across the network.

Platinum Package

Our most comprehensive package, designed for maximum reach and impact.

Why partner with Transport for West Midlands (TfWM)?

  • Reach thousands of passengers every day.
  • Access high-footfall locations.
  • Deliver memorable brand experiences.
  • Support social value and community engagement.

Due diligence and compliance

All organisations will be required to complete the appropriate approval process, including relevant operational, health and safety and insurance requirements.

Get in touch

Interested in creating buzz across the West Midlands? Please get in touch by emailing commercial@tfwm.org.uk.

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