City congestion, air quality and weight-related health issues have brought to the forefront the need for alternative and sustainable travel choices. TfWM are committed to supporting and developing Walking and Cycling as attractive and practical options for getting around the West Midlands.

The development of cycling in the West Midlands to make it a normal part of everyday life is based on the Cycling Charter - a set of goals and actions agreed upon by the seven local councils (Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton) and regional partners (Canal and River Trust, CyclingUK, Highways England and Sustrans). The aim of the Charter is to increase levels of cycling from the current 1% to 5% of all trips by 2023.

The Charter outlines the following key principles that will underpin the development of facilities to improve cycling in the West Midlands:

  1. Leadership and Profile - The Charter itself and Cycling will be promoted and supported by a high profile Local Cycling Champion and other Community Leaders.
  2. Cycling Network - High quality cycling routes will be planned and developed across the West Midlands that will meet the needs of all levels of Cyclist. This also includes an integrated approach to active travel combining public transport and cycling. TfWM manage the Black Country Consortium/LEP funded Managing Short Trips programme in partnership with the Canal & River Trust and Dudley, Sandwell, Walsall and Wolverhampton councils. Mirroring the Birmingham Cycle Revolution, this will deliver 29.8km of dedicated cycle paths or improvements on streets, canal tow paths and highways across all four Black Country local authorities.
  3. Promotion and Encouraging of Cycling - Cycling will be promoted to residents of the West Midlands through a range of promotional materials and resources including cycle training. Road safety will be improved through training cyclists to integrate with other road users as well as promoting driver awareness campaigns such as the 20mph zones.
  4. Funding - Resources and expertise across the range of partners and stakeholders will be centrally coordinated to ensure the target increase in participation in Cycling is achieved. Funding will be secured for Cycling development to achieve the target spend recommendation of £10 to £20 per person for cycling facilities improvement.