Travel Demand and Engagement

Our plan to manage travel demand

Transport for West Midlands recognises that people can make more informed decisions about their journeys when they have access to the right information.

Managing demand is a key pillar in our Congestion Management Plan. If you want to know how we approach travel demand management, see here

Our Travel Demand Management (TDM) approach, which is a key part of our wider Congestion Management Plan, comprises of strategies to help keep businesses, education bodies, communities, visitors and residents informed so they can best move around the region.

At the core of our approach is stakeholder engagement, further audience understanding and accurate customer communications. For example, we are developing a website which will act as a ‘single source of truth’ where people can access travel advice and information, receive personalised travel updates of planned and unplanned events and be incentivised to use multi-modal transportation.

Our behaviour change communications will be woven through all planned and unplanned disruption communications as we aim to encourage people to:

  • Leave at a different time (re-time)
  • Use a different route (re-route)
  • Car share (re-think)
  • Work flexibly (reduce) and;
  • Change to walking, cycling, bus, train, Metro and Sprint (re-mode).

The result of effective TDM campaigns will improve the reliability and quality of journeys on our roads and public transport network. It will also see improvements to our environment, including cleaner air quality, and contribute to the positive mental and physical health and well-being of our residents. This is in time for the region’s key events such as Coventry City of Culture 2021 and Birmingham 2022 Commonwealth Games.

 

This map shows just some of the major roadworks and events taking place between now and 2022 which could affect how you travel. We’ve tried to show as many as possible but there are others that won’t be listed such as local roadworks.

Remember, dates might change and new projects might be added over time, so for the most up to date travel advice, visit: networkwestmidlands.com/keepmoving

page last updated 10 October 2019