Sustainable Travel

 Smarter Choices

The WMCA’s Movement for Growth strategic transport plan provides a framework for the key transport challenges currently facing the West Midlands, and significant investment programmes are planned over the next 15 years to help resolve some of these critical issues.

As part of the solution to keeping the West Midlands moving during this time, smarter travel choices have a key role to play and, at the same time, these choices are helping to address the air quality issues.

At TfWM we engage with stakeholders and partners to encourage them to develop measures to reduce excessive vehicle use and make their operations more sustainable.

Our Sustainable Travel Team and the seven Metropolitan Local Authorities are working together to support local businesses, education sites and individuals (including young people and the unemployed) to make smarter travel choices. The team actively promote all forms of sustainable travel including public transport, cycling, walking and car-sharing, helping to reduce carbon, support the local economy and encourage healthy lifestyles.

The team's aims are:

• Providing people with better information about their travel options
• Actively marketing sustainable travel options
• Making improvements to transport services to meet people's needs
• Providing options that reduce the need to travel at all

Contact the team by calling 0121 214 7409 or email business@tfwm.org.uk